Outbound & Prospecting
6 posts in this category.
Cold email domain setup that does not burn your main domain
The sending setup I run for B2B cold email: separate domains, SPF, DKIM and DMARC that actually pass, a daily cap per domain, and the mistakes that got my own domains listed.
Read essayB2B cold email in Europe: what the law says, country by country
Whether you may send a B2B cold email in Europe isn't decided by GDPR. It's decided by each country's own ePrivacy rules, and they differ a lot. The rules for the Netherlands, Belgium, Germany, the UK, Austria and Switzerland, with the actual articles linked.
The Multichannel Sales Cadence Small Teams Actually Run
A copy-paste multichannel sales cadence for small B2B SaaS teams: email, LinkedIn, and calls across 18 days, with the exact timing and message angles.
Sales Touches to Book a Meeting: The Real Number
It takes 8 to 12 sales touches to book a B2B meeting, not 1. Here is the cadence that actually converts, the channel mix, and the timing that works.
B2B SaaS Cold Email Templates That Book Meetings
Six b2b saas cold email templates that actually book meetings, with a line-by-line teardown of why each one works (and where most founders break it).
LinkedIn Outreach for SaaS Founders That Doesn't Suck
A founder-friendly LinkedIn outreach system that books real calls without the spammy pitch-slap. Real templates, real numbers, real workflow from €4M+ in B2B SaaS sales.
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