# Sell Successfully | GTM Partner for B2B Founders and Sales Teams

> Automate and scale your B2B SaaS sales process with AI. Wouter van de Velde helps companies implement intelligent lead scoring, automated outreach, and AI-powered pipeline management.

Source: https://sellsuccessfully.io/

## Most strategy ends up in a deck. Mine ends up in your CRM, outbound and website.

**For B2B founders:** your team sells your strategy every day, without you in the room.

No call, no pitch. In your inbox within 48 hours.

**€4M+** revenue as a seller and advisor

**170** leads in 90 days for Venture Challenge

**27** founders served

**1**Paste your website below. I'll audit it on video.

“He laser focused us on our target audience.”

Jonathan Salzmann, Founder

“A key partner to help my business grow and succeed.”

Virginia Vegas, VC Challenge

“You guys are always 3 steps ahead.”

Teena Jilka, FLOK

“I would highly recommend working with him.”

Marco Gomes, IRIS Analytics

Who I work with

## B2B teams who sell something *worth a real conversation.*

- ### Software and apps
  Platforms and apps sold to businesses, from compliance software to a B2B app.
  Compliance SaaS · B2B app
- ### Publishers and media sellers
  Account managers who need new advertisers, not just renewals. I build the system that tells them who to call today.
  Media company selling placements
- ### Programmes and high-ticket services
  Programmes, coaching and expertise where a single deal is worth thousands.
  Venture Challenge · IKI Health
- ### Import and trade
  Importers who sell to businesses, not to consumers.
  Clavis Wijnimport

Where it goes wrong

## You know who your ideal customer is. *Your team, your website and your messages don't.*

The strategy lives in your head. So everything still runs through you.

1. 01
   ### Your website talks to everyone
   It explains what you do, but not who it's for, or why that customer should pick you.
2. 02
   ### Everyone on your team tells their own story
   What works stays with one person and never gets repeated.
3. 03
   ### Follow-up depends on who remembers
   A lead who doesn't buy today never hears from you again, because no system remembers them.

Not sure where it goes wrong for you? *I'll show you in 10 minutes.*

The old playbook

## A strategy in a deck *doesn't change your revenue.*

You can have the sharpest positioning there is, but if your website, your messages and your CRM don't carry it out, no customer ever notices.

What I do differently

## I don't hand you a strategy deck *and wish you luck.*

I sharpen the strategy, then build it into your website, your outbound and your follow-up.

What I do

## Strategy and execution *from one person.*

Strategy firms deliver a deck and leave. Execution agencies build tools without knowing your customer. I do both, in that order: first we decide who your customer is and what you say, then I build the systems that do it every day.

01

### [Strategy](https://sellsuccessfully.io/services/go-to-market-consulting/)

Who you make it for, why they pick you, what it costs and what you say. A decision, not a tagline.

SaaS positioning Go-to-market consulting SaaS pricing

02

### [Sales](https://sellsuccessfully.io/services/founder-led-sales/)

One playbook for your team: who to approach, what to ask, how to demo and how to close. Built from your own won and lost deals.

Founder led sales B2B sales playbook Fractional CRO

03

### [Outbound](https://sellsuccessfully.io/ai-lead-generation/)

New conversations with exactly the customers from your strategy. I run your outbound every week, with messages we test together.

AI lead generation Signal-to-Reply method Fractional CMO

04

### [Systems](https://sellsuccessfully.io/services/revenue-operations-consultant/)

Your CRM, your follow-up and your reporting in one place. Marketing and sales look at the same numbers, and every lead gets a next step.

Revenue operations HubSpot consultant Websites that convert

Results

## What founders *got out of it.*

[**170** qualified leads in 90 days](https://sellsuccessfully.io/work/venture-challenge-170-leads-90-days/)

- 25 teams enrolled at €5K each
- €125K revenue from one cohort

From founder-led service to a scalable program.

[**30+** scheduled calls in month one](https://sellsuccessfully.io/work/iki-health-automated-pipeline-30-calls/)

- 2 high-ticket deals closed immediately
- 4 European markets activated

[Compliance SaaS **14** sales meetings in a brand-new market](https://sellsuccessfully.io/work/compliance-saas-new-market-14-meetings/)

- 913 decision-makers found
- 120 LinkedIn connections
- €36K pipeline opened

See where your revenue leaks first. *Free, on video, within 48 hours.*

Websites we built

## Stop sending good leads to a page that *can't close.*

Your sales system fills the pipeline. Your website is where the deal lands, or leaks. I design and build pages that convert, end to end.

[**Capptions** Scroll-driven story](https://sellsuccessfully.io/webdesign/)

Compliance SaaS · Concept, animation, build

[**Clavis Wijnimport** Brand book first, site second](https://sellsuccessfully.io/webdesign/)

Wine import · Brand book, copy, CMS

[**FLOK** Marketplace, launched](https://sellsuccessfully.io/webdesign/)

Kids-activities marketplace · Switzerland

[**Seasonable** Product, named and built](https://sellsuccessfully.io/webdesign/)

Seasonal-staff SaaS · Product, brand, build

[**Wintersporten.nl** Marketing site to booking engine](https://sellsuccessfully.io/webdesign/)

Travel booking · Design, build, search UX

[**nasaldo** Own brand, domain to live in a day](https://sellsuccessfully.io/webdesign/)

Energy · Netherlands · Brand, copy, build, SEO

[See all builds](https://sellsuccessfully.io/webdesign/)

About

## I've brought in *€4 million* in revenue, as a seller and as an advisor.

With single deals up to €120k. **I'm Wouter.** I work out the strategy with founders, then build the marketing and sales that carry it out. No 200-slide decks, no theory that doesn't work in the real world.

Sell Successfully is based in [Eindhoven](https://sellsuccessfully.io/b2b-sales-consultant-eindhoven/) and works with B2B founders and sales teams, from software and apps to media and high-ticket services, mainly in the Netherlands, Belgium, Germany and the UK.

**14** years in sales, 8 of them B2B SaaS

**27** founders served in the last 24 months

**€120k** largest single deal

### Your process is the *product*.

Tools don't sell. Process sells. Tools just enforce the process.

### Humans forget. Systems *don't*.

If your playbook lives in heads, it's already dying.

### New tools are *rarely* the answer.

90% of what I build goes into the CRM you already pay for.

[More about me →](https://sellsuccessfully.io/about/)

Experiences shared

## Stories from *clients*

The best work is done together. Here's how some of them experienced working with me.

**Jonathan Salzmann** Founder

> I worked with Wouter on my GTM strategy. Because he knows success is not just a good website, it's also about the sales. We went through our entire GTM strategy together and he laser focused us on our target audience. He asked the right questions and challenged us in a way that just pushed us.

**Ani** Partnerships & Sales

> Wouter ran the full outreach engine. He wrote and refined the email and LinkedIn messaging, ran the campaigns, managed the outreach team, and kept improving what we sent based on what was landing. Most importantly, he turned that work into real meetings with founders and decision makers, which is what a sales team needs most. Any team building outbound would be lucky to have him.

**John de Bruijn** Clavis Wijnimport

> Working with Wouter was fantastic. Where you'd normally have to supply all the content yourself, Wouter writes the right copy straight away and all you have to do is refine it. He knows what your customer wants to see and how to present the information on the website in a smart, attractive way. On top of that he works super fast, replies quickly and completely, and took a huge amount of work off my hands. In short: a 5-star experience!

**Virginia Vegas** Founder, VC Challenge

> I have been working 2 years with Wouter and he has been a key partner to help my business grow and succeed. In this new digital era, standing out online is essential. And he knows how to do it.

**Marco Gomes** Global Sales Director, IRIS Analytics

> We were struggling with defining our online identity and marketing strategy. Wouter pierced through our strategy, defined an appropriate online identity and built two innovative websites that align perfectly with our demands. I would highly recommend working with him.

**Teena Jilka** Founder, FLOK

> You guys are always 3 steps ahead. Every step we thought of, you added three steps more to it. I fall in love every time I see it.

**Caspar Mariero-Klees** Ahodzil

> Our brief to Wouter went beyond building a website: we wanted the code as lean as possible, with minimal HTML file sizes and smart use of SVG throughout. Wouter and his team understood exactly what we were aiming for and delivered brilliantly. They even recreated animations in SVG to meet our requirements, showing real care for the details that mattered to us.

**Frank Odink** Camping Charme

> A developer who genuinely thinks along with you. Wouter built us a clear, easy-to-use system for scheduling and managing over 100 staff at our creative campsite, which is going to save us a lot of time. He is enthusiastic, passionate, flexible and actively involved, often looking beyond the original brief.

Drag or pick a name

[Read our reviews on Trustpilot →](https://www.trustpilot.com/review/sellsuccessfully.io)

Want the same eyes on your business? *Start with a free 10‑minute video audit.*

How it works

## How it works. *In three steps.*

1. 1
   ### Free video audit
   I look at your website, your offer and your sales process and record a 10-minute video. In your inbox within 48 hours. No call, no pitch.
   Request it →
2. 2
   ### Sharpen the strategy
   We decide who your customer is, why they pick you, what you charge and what you say.
   See the options →
3. 3
   ### Build the systems
   Then I build the systems that carry out the strategy: outbound, follow-up and website. In your accounts, in your name, yours to keep.
   See the results →

Pick your level

## Three ways *to start.*

Every route starts with the strategy. Not sure yet? Start with the free video audit.

Free · In your inbox within 48 hours

### Get a 10-minute video audit

We look at your website and copy, identify your offers, CTAs and ICP, find the leaks and improvement points, and record a video with direct feedback. No call, no pitch.

Find the leaks

Find 01 / 03

### The Revenue Leak *Audit*

**€500** One time · completed within 7 days

For business owners who suspect they're missing opportunities but aren't sure where.

- Deep-dive analysis of your positioning, messaging and ICP
- The top 3-5 foundation gaps bleeding revenue
- Prioritized action plan: quick wins vs strategic fixes
- 90-minute debrief call, written report, 30 days of email support

[Book the audit](https://sellsuccessfully.io/audit/) Credited if you continue

Set the strategy

Strategy + build 02 / 03

### The Complete *Growth Strategy*

**€2.5k - €15k** One-time project · 4 weeks + 60 days support

For companies ready to systematically build their commercial foundation, and implement it with their own team.

- ICP definition and targeting strategy
- Positioning framework and competitive differentiation
- Messaging hierarchy and pricing and packaging strategy
- Sales and marketing playbook, including automations and technical setup

[Talk about it](https://sellsuccessfully.io/growth-strategy/) 2 check-in calls included

Build and launch

Strategy + systems 03 / 03

### The 6-week *GTM sprint*

**€2.5k - €12k** Intensive sprint · ongoing support possible

For founders and GTM leaders who need their commercial foundation built, tested and launched now, not later.

- GTM foundation document: positioning, messaging, ICP, strategy
- Tested messaging for website, emails and sales conversations
- Sales battle cards and objection handling scripts
- Live CRM and automation setup, plus 3 follow-up sessions

[Apply for the sprint](https://sellsuccessfully.io/gtm-sprint/) Strategy plus execution, not a deck

If my team and I don't get you the outcome that was discussed, we keep working for free until we do.

Common questions

## Before you *ask.*

### I have a VP of Sales / Marketing. Why do I need this?

Your VPs are excellent at executing within their function. But GTM foundation (positioning, ICP, messaging) sits above sales and marketing. It's the layer that aligns both teams. Most companies don't have anyone owning this cross-functional foundation, so marketing and sales stay misaligned.

### We already did positioning work. Why would we do it again?

Most positioning work lives in a deck nobody uses. If your sales team can't articulate your positioning in 30 seconds, or if prospects still don't understand what you do differently, your positioning isn't working. We fix that.

### What if I'm in a complex or technical industry?

Even better. I spent years selling behavioral research software to academics and Fortune 500 teams. Eye-tracking technology. Physiological sensors. If you can explain it, I can help you sell it better.

### Can't we just hire a fractional CMO or VP Sales?

Fractional leaders are great for ongoing execution. But they cost €5-8k/month and take 3-6 months to diagnose and fix foundation issues. The Growth Strategy builds that foundation in 4 weeks. Then your fractional leader executes against a sharp strategy instead of guessing. And if you want me as a fractional leader? Awesome, let's chat.

### What if we're too early stage?

If you're pre-product, you're too early. If you're post €200k ARR or about to launch and expand, you're at the perfect stage. This foundation prevents expensive mistakes and wasted runway.

### Who is this not for?

If you don't have a product yet. If you only want a strategy deck, or only someone to install a tool. I do both, in that order.

### What industries do you work with?

Companies that sell to other businesses and win their deals in conversations: software and apps, media and publishing, programmes and high-ticket services. If you talk to real decision makers and a deal takes weeks or months, the fundamentals apply.

### Can I start with the audit and upgrade later?

Absolutely. Start with the €500 audit. See the value. Then decide if you want the full strategy or ongoing partnership. No pressure.

The next step

## Your strategy deserves *more than a deck.*

You don't need a new tactic or more content. You need someone who gets your business and says: "This is your customer. This is what you say to them. And this is what we build, so it happens every day."

- I look at your website and copy
- I look at your offer and who it's for
- I find where strategy and sales drift apart
- You get a video with direct feedback

> “He laser focused us on our target audience. He asked the right questions and challenged us in a way that just pushed us.”

Jonathan Salzmann, Founder