# GTM Tools and Resources for B2B Founders | Sell Successfully

> The outreach, data, CRM, automation and measurement tools I use and recommend for B2B SaaS go-to-market, with a short note on what each one is good for.

Source: https://sellsuccessfully.io/resources/gtm-tools/

Resources

## GTM tools and resources *for B2B SaaS founders.*

What I use and recommend to build a sales engine, from the first list to the closed deal. Each one has a note on what it's actually good for. The free calculators and checklists I built myself are on the [tools page](https://sellsuccessfully.io/tools/).

**Wouter van de Velde**14 years in sales, 8 of them B2B SaaS

## Outbound and outreach

What actually sends the emails and LinkedIn messages.

- [Smartlead](https://www.smartlead.ai/)
  Cold email sending across multiple warmed mailboxes, with warmup built in. The one I run my own campaigns on.
- [Instantly](https://instantly.ai/)
  The main alternative to Smartlead. Similar feature set, a cleaner interface, and a good API.
- [HeyReach](https://www.heyreach.io/)
  LinkedIn outreach across several sender accounts. Keep the volume low; a restricted LinkedIn account costs more than any campaign earns.

## Lead data and enrichment

Finding the right people and an email address that does not bounce.

- [Apollo](https://www.apollo.io/)
  Contact and company database. Good for building a first list, but check that the person still works at the company before you write to them.
- [Apify](https://apify.com/)
  Ready-made scrapers for Google, LinkedIn, Maps and job boards. Most of my lead sourcing starts here.
- [Reacher](https://reacher.email/)
  Open-source email verification you can host yourself. Cheaper than per-check verifiers once you verify in volume.

## CRM, proposals and calls

Where deals live once someone replies.

- [HubSpot](https://www.hubspot.com/)
  The free CRM is enough for most teams under ten people. Pay for it once you need sequences and reporting.
- [PandaDoc](https://www.pandadoc.com/)
  Proposals with e-signature and the view tracking that tells you when to follow up.
- [Fireflies](https://fireflies.ai/)
  Records and transcribes sales calls. The transcripts are where the real objections and buyer language are.

## Automation

The glue between the tools above.

- [n8n](https://n8n.io/)
  Open-source workflow automation you can self-host. Connects the CRM, the outreach tools and Slack without per-task pricing.

## Launch and positioning

Getting the message right before you spend on reach.

- [Flowjam](https://flowjam.com/)
  Launch and explainer videos for AI and SaaS startups. A short video is one of the fastest ways to test whether your messaging lands.

## Measuring what works

Free tools that show what your site and funnel are doing.

- [Google Search Console](https://search.google.com/search-console/about)
  Which searches show your pages and at what position. Free, and the only search data that comes from Google itself.
- [Microsoft Clarity](https://clarity.microsoft.com/)
  Free session recordings and heatmaps. Shows where visitors get stuck on a page that ranks but does not convert.
- [Ahrefs Webmaster Tools](https://ahrefs.com/webmaster-tools)
  Free backlink and site-audit data for sites you own. Enough to see who links to you and what is broken.

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## Tools are the easy part. *The process is not.*

Most stalled pipelines have the right tools and the wrong order. Start with the go-to-market checklist, or book a free audit and we'll go through yours.

[Read the GTM checklist](https://sellsuccessfully.io/blog/go-to-market-checklist-saas-launch/) [Book a free audit](https://sellsuccessfully.io/free-audit/)