Revenue Leak Calculator: where is your sales losing money?
Answer sixteen quick questions about your pipeline, follow-up, process, outbound and team. The estimate updates as you go.
- You enter
- 16 answers, most of them one click
- You get
- A yearly leak in euros, where it leaks, three fixes
- Takes
- 3 minutes
- Costs
- Nothing. The fixes ask for an email
Every question starts on a typical answer. Change the ones that aren't true for you; the number updates as you go.
1Basics
2Pipeline
3Follow-up
4Process
5Outbound
6Team
About 30% of what you could be making. The biggest hole: scaling bottleneck.
A direction, not an audit to the euro: your yearly revenue times 1.5 as the ceiling, times the leak share your answers add up to.
Where it leaks
The three fixes for your answers
Leave your email and you'll see, right here, what I'd fix first given the answers above. They change as your answers change.
It goes to my inbox, nowhere else. No newsletter.
Want me to look at the real thing?
Send me your website and I'll record a 10-minute video going through it, your positioning and your sales process, with the three leaks I'd fix first. Free, in your inbox within 48 hours.
Where the number comes from
Here's what happens under the hood, so you're not trusting a black box. The calculator asks six blocks of questions: your basics (revenue, team size, deal size), pipeline health, follow-up discipline, process maturity, outbound motion, and how sales ownership is structured. Every answer feeds into one of four leak categories: pipeline leaks (your demo-to-close rate, follow-up cadence, response time, and sales cycle length), process inefficiency (CRM setup, sales playbook, personalization level), ICP waste (how sharp your targeting is and whether you're actually running outbound), and scaling bottleneck (who's doing the selling and whether a new hire could ramp without you).
I built the weighting from what I've actually seen running B2B SaaS pipelines for 8 years and closing €4M+ in career revenue, including single deals worth €120K. Numbers like "80% of deals close on touch 5 to 12, not touch 1 or 2" and "founder-led sales rarely scales past roughly €500K ARR" aren't invented for this tool. They're the same benchmarks I use with clients in real audits. Each category is capped at a realistic maximum so one bad answer can't wreck your whole score, and the combined leak percentage tops out at 65%. Even the messiest sales motion I've worked with isn't losing more than that.
The euro figure at the top takes your current monthly revenue, annualizes it, and multiplies it by 1.5 to model a realistic revenue ceiling if these specific leaks got plugged. That ceiling gets multiplied by your leak percentage to give you the number. It's a directional estimate built to show you where to focus, not a forensic audit down to the cent. If you want a second opinion on your actual business, the free video audit is me going through your website, positioning and sales process on a 10-minute recording.
Questions people ask
How is the revenue leak number calculated?
It's not AI-generated and it's not random. Your answers across pipeline health, follow-up discipline, process maturity, outbound motion, and team structure feed into four weighted leak categories: pipeline leaks, process inefficiency, ICP waste, and scaling bottleneck. Those combine into a leak percentage, capped at 65%, that gets applied to your annualized revenue times a 1.5x growth-ceiling multiplier. Every weight is based on real B2B SaaS sales benchmarks, not guesswork. The "How this works" section above has the full breakdown.
Is my data saved or shared with anyone?
Your six steps of answers never leave your browser. They're only used to calculate your results and aren't stored or sent anywhere. When you enter your email to see your full results, that goes to my inbox so I can follow up with more specific advice. No spam, no third parties, no selling your data.
How accurate is this estimate?
It's directional, not forensic. Think of it as a fast, honest gut-check based on patterns from closing B2B SaaS deals over 8 years and €4M+ in career revenue, not a line-by-line audit of your actual pipeline. For the precise picture on your business, the free video audit digs into your real numbers.
Want the leak looked at properly?
This calculator works from your answers. Send me your website and I'll record a 10-minute video going through it, your positioning and your sales process, with the three leaks I'd fix first. Free, in your inbox within 48 hours.